We are pleased to announce that a whole new series of New Boy toys has been added to our brand portfolio! There are 5 brands under the umbrella of New Boy: New Boy/New Girl, Fulla, Baby Habibi, My Fashion Gal and Nitro2Go. New Boy, Baby Habibi and Fulla are brands with a well-established history and considerable popularity with consumers in the GCC markets. My Fashion Gal focuses on makeup, arts & crafts and other girl-oriented hobbies; Nitro2Go gives boys vehicles, track sets, building sets and more for a variety of ages. These toys are now available in GCC markets, and there will be additional New Boy updates throughout the year.
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