Who We Are?

Toy Triangle is a Leading toy developer and distributer that has been operating successfully for over 25 years. The company was established in Saudi Arabia and has expanded to include the entirety of the MENA region; we represent and distribute a wide range of global, lovable and leading toy brands.

We continuously work on developing and growing brands to address the needs of children and families in the region, taking into consideration important factors of safety, fun and innovation to enrich children’s play experience. This way every child can enjoy a meaningful, rewarding and joyful playing experience while parents feel safe with the quality toys that we develop and import.

Within our choice of brands we carefully make sure that the toys we import and distribute in our markets can help our babies, toddlers and kids get in touch with their own instincts, use their intuition to build their characters, trigger imagination and creativity and learn throughout their playing experience

Toy Triangle’s core business relies on a B2B business operations, with dedicated sales, marketing and merchandising teams throughout the region distributing toys for infants, toddlers, preschoolers, kids and teenagers up to 15 years of age.

We have strong partnerships with leading regional TV broadcasters, and have over 12,000 prime-time TV advertising slots purchased per year targeted directly at kids and parents.

Our strength relies primarily on our professional team that works tirelessly with dedication and passion to serve our stakeholders, in addition to the following factors:

  • We are experienced in managing licensed products and licenses.
  • We work with all the major regional retailers.
  • We have consolidated Far East shipments to over 10 regional distribution hubs.
  • We have a dedicated purchase and logistics office in Hong Kong.
  • We have imports of over 500 containers of toys per annum.
  • We understand the culture, laws and sensitive issues of the region.
  • We have a trusting and transparent relationship with our clients.
  • We have clear polices and we make sure our products are quality assured.
  • We have Oracle systems and have an ISO 9000 certification.
To redefine the children's entertainment industry by exploring international practices, market know...
To become the leaders in kids’ entertainment distribution in the MENA region by providing...
INTEGRITY We are committed to transparency towards our customers, suppliers, partners and employees...