Bringing Joy to Kids…Always!

About us

Toy Triangle is a leading toy developer and distributer that has been operating successfully for over 30 years. We are committed to innovation through product offering, investment for future growth and integrity in our ethical practices.

We continuously work on developing and growing brands to address the needs of children and families in the region, taking into consideration important factors of safety, fun and innovation to enrich children’s play experience. This way every child can enjoy a meaningful, rewarding and joyful playing experience while parents feel safe with the quality toys that we develop and import.

Toy Triangle’s core business relies on a B2B business operations, with dedicated sales, marketing and merchandising teams throughout the region distributing toys for infants, toddlers, preschoolers, kids and teenagers up to 15 years of age.

Our market-leading position reflects a strong background in the Toy industry. We have established a wide Sales and Distribution network with special collaboration through our stakeholders - suppliers and retail partners, as well as our customers. Our offices and dedicated team are located across strategic Cities in MENA. As a leading partner for several projects, including EXPO 2020 with Dubai and developing a toyline addressing special needs, we want to position for the future to lead and accelerate regional growth of the Toy industry.

With a Logistic Center in Hongkong, a Distribution Hub in United Arab Emirates and Support Centers across the MENA Region, we are well placed to meet future demands of our business.

We work with leading children’s TV and radio channels, highlight our brands in retailer catalogues and magazines and update events, activations and campaigns on digital platforms.

We have a complete 360 marketing initiative: 

  • TV , Digital & Radio Advertising
  • PR Agency
  • Social Media Engagement
  • Website
  • Catalogues & Leaflets
  • Events & School Activations 
  • Meet & Greets 
  • Comic-Con 
  • In-store Branding
  • Window Displays

Activities and competitions are conducted at store level and prize are distributed to the winners. Mascots are used to give away toys in the malls. All the communication prior to and after the events are done to maximize exposure for our brands and events.