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Toy Triangle

About Us


Toy Triangle is a leading toy developer and distributor that has been operating successfully for over 30 years.

We continuously work on developing and growing brands to address the needs of children and families in the region, taking into consideration important factors of safety, fun and innovation to enrich children’s play experience. This way every child can enjoy a meaningful, rewarding and joyful playing experience while parents feel safe with the quality toys that we develop and import. Toy Triangle’s core business relies on a B2B business operations, with dedicated sales, marketing and merchandising teams throughout the region distributing toys for infants, toddlers, preschoolers, kids and teenagers up to 15 years of age.

Our market-leading position reflects a strong background in the Toy industry. We have established a wide Sales and Distribution network with special collaboration through our stakeholders - suppliers and retail partners, as well as our customers. Our offices and dedicated team are located across strategic Cities in the GCC. As a leading partner for several projects, including EXPO 2020 with Dubai and developing a toyline addressing special needs, we want to position for the future to lead and accelerate regional growth of the Toy industry. With a Logistic Center in Hongkong, a Distribution Hub in United Arab Emirates and Support Centers across the GCC Region, we are well placed to meet future demands of our business. We work with leading children’s TV and radio channels, highlight our brands in retailer catalogues and magazines and update events, activations and campaigns on digital platforms.


Bringing joy to kids and smiles to parents.

With a choice of leading international brands from our strong portfolio we pursue a strategy of continuous investments to serve our customers with the right products at the right time. We carefully make sure that the toys we import and distribute build a child’s character and trigger imagination for play experiences that offer wonder, creativity and joy.


Integrity, Excellence, Responsibility, People, Partnership, Leadership


To lead the Toy industry by providing children with innovative toys that offer a rewarding and joyful playing experience. Toy Triangle holds a leading position in the Toy industry since 1991, distributing quality toys that reflect global trends and developing brands that provide beneficial play features for children across the GCC.


Toy Triangle has started the journey in Saudi Arabia


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Saudi Arabia, Jeddah


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Saudi Arabia, Riyadh


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United Arab Emirates


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