We held a first of its kind LOL event in the region!
At both Dubai Festival City and Dubai Festival Plaza, and in collaboration with our long-time partner Toys R Us, our team launched the LOL Surprise OMG Fashion Show Runway event to stunning success! Both kids and adults made a huge turnout, with lines stretching across the malls to sign up for the fashion show itself and art & crafts activities. All the participants got manicures and had their hair styled for a more authentic and fun modeling experience.
The runway event was cheered by all, and kids really gave their best super model impressions. Winners took home LOL Surprise OMG Fashion Show dolls, with 16-20 winners daily for 4 days.